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Archive for / 'December 2012 - Alex Nuta'

December 15, 2012

My SWTOR experience was mostly meh, with a horrible ending.

Against advice, my own advice, that is, I downloaded and installed the SWTOR game. I knew it to be a poor WoW rip-off with a Star Wars theme, because I played it for about a month when it first came out, but when you’re a fan of the Star Wars universe, you tend to try […]

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December 13, 2012

Opération Infopresse – Marketing Relationnel Varibase

Youppi! Les magazines sont sortis, et l’application relationnelle de Varibase 2013 est lancée. Ça veut dire que je peux finalement en parler. En collaboration avec les Éditions Infopresse et Imprimerie L’Empreinte nous avons produit 4300 surcouvertures personnalisées pour l’édition de décembre d’Infopresse, qui est la référence des professionnels des communications et du design au Québec. Nous avons commencé avec une intersection de notre liste […]

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December 13, 2012

Varibase Relational Marketing – Infopresse Op

Hurray! The magazines are out now, so I can finally talk about our Holiday relational marketing application. In collaboration with Éditions Infopresse and Imprimerie L’Empreinte we produced some 4300 personalized covers for the December edition of the Quebec premier marketing magazine: Infopresse. We started by intersecting our list with the Infopresse list to identify which […]

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December 10, 2012

General Alex Nuta 2 Comments

Thinsulate and brand degradation

In the race to get goods out at the lowest possible price, (also known as the race to the bottom) some brands think that by pricing lower and lower they will capture more customers. That may be true in the short term, but as price goes down, quality goes down, and when that happens the […]

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December 3, 2012

Escaping the Advertising Campaign Paradigm

Those of us that grew up watching ads on TV and magazines, listening on the radio and even casually flipping through a newspaper sooner or later learn one thing about the mighty advertising campaign: it invariably ends. An advertiser never has the budget to keep an advertising campaign in print, on TV or on the […]

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