I smelled this getting off the elevator…
When I left Transcontinental, I suspected this might happen, because I became aware, in the last few weeks of working there, that there was a blatant disregard on the part of the marketing team, for the upcoming anti-spam rules and regulations. There was a sense of ownership of that data and a sense that it’s nobody’s business how the collected data is used.
Today I got spammed by Les Affaires, a Transcontinental publication. In French, if you please, to top it off despite the fact that, if I ever did register the company’s info email address for stupid newsletters, I would be doing it in English.
So what am I more upset about? Is it that TC harvested the email address from the website? (the only place that address appears?) Or is it that they got my language wrong?
I guess a little bit of both.
Without double opt-in anyone could be signing up my web email address to any number of newsletter, but in Canada we’re supposed to move towards an anti-spam culture, with the help of legistlation. Why would a company the size of Transcontinental willfully fail to comply? That they assume I’m French is less objectionable because of the idiotic OLF language police that insists that a french speaking person should never be addresses in English. We can thank the PQ political party for that bit of Nazi state policy.
I clicked the unsubscribe link. We’ll see if they honor it. If they don’t, I’ll post an update here, and a complaint with the Spam Reporting Centre.
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