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May 30, 2013


3DM General Alex Nuta No Comments

I’d like to take a moment to talk about the problem of shipping to Canada. I know that a lot of online retailers are wondering how to be successful in Canada, and since I’ve started working at Group 3DM, I’ve had my eyes opened on a number of issues that affect a US retailer’s ability to service the Canadian market. Canada is a smaller market than the US, it has its own regulations, pitfalls and issues. It’s not that it’s harder to do business in Canada. It’s just different, and those differences can make life harder for a US-based company that is looking to break through into the Canadian market. There’s cross-border shipping, customs, a different tax structure, French language issues and more that have to be considered. If your core...


May 27, 2013


Annoyed Alex Nuta 2 Comments

Those of you that know me know that I’m at my most vicious when I come across poor marketing, or poor service, but there is one other thing that really gets me riled up: Outright lies to sucker a customer in. Network Solutions is the latest example. Looking on Google to find a vendor, I saw a special offer from Network Solutions for SSL certificates at $9.99. This is a Google Ad, right above the first search result, so they’re paying money to be there. Keep this in mind for the next part. I’m already a Network Solutions customer, so the fit is already good. Top that with a crazy low price of $9.99 and there’s absolutely no reason not to go there. I click on the link, and I...


May 7, 2013


After some running around I finally got my Samsung Galaxy S4. Fortunately my Bell contract was up for renewal because spending $700 on a phone is ridiculous, even if the phone is really cool. I paid $200 in exchange for renewing for another 3 years with Bell. They waived the usual 35$ fee and the penalty for the remaining months in my contract. So that was nice. Item the first: Bell logistics suck. I’m a little annoyed at Bell Mobility’s handling of the S4 launch. I showed up to preorder only to be told there’s no need to preorder because they’ll have plenty of phones and no one has asked to preorder anyway. Come launch day, Bell hadn’t received any phones, though Rogers, Fido, even Virgin had them for sale....


April 12, 2013


As today is my last day at Varibase, I feel compelled to set down a few things about them. Varibase, has been my employer, and my home, for the past 4 years, and leaving today will be hard. Varibase is a great company, a company with a lot of capability, a lot of opportunity for growth, an incredible team of smart, talented people, and a portfolio of applications and results that would make top agencies blush. Their one sin, their one fatal flaw, has always been an inexplicable modesty. As I leave Varibase, I will do them one final service, and crow for them, since they never do, and most likely never will. It’s not their way. Results are their way. In 2012, Varibase ran an ad campaign on the...


April 8, 2013


General Alex Nuta 1 Comment

Almost two decades ago I was a candidate for a crappy sales job at a big box electronics store. They told me that if I wanted to work at their store I’d have to pass a psychological exam. I remember saying “I think *you*’re crazy, but it’s your money, so sure”. At the time I couldn’t understand why an employer would spend money evaluating prospect psychologically for a crappy sales job. Later I worked out that if you’re going to give a young guy access to literally a storehouse of high end electronics, you’ve got to play the odds an not hire just anyone off the street. Some time ago I read this report on the CJAD 800 website. It seems our own Pauline Marois, Prime Minister of Quebec has...