Be Social

+

Blog - Page 5 of 15 - Alex Nuta /


December 13, 2012


Hurray! The magazines are out now, so I can finally talk about our Holiday relational marketing application. In collaboration with Éditions Infopresse and Imprimerie L’Empreinte we produced some 4300 personalized covers for the December edition of the Quebec premier marketing magazine: Infopresse. We started by intersecting our list with the Infopresse list to identify which subscribers in the Infopresse list we wanted to say “Happy Holidays” to; business contacts, prospects, customers, friends, etc. Then we added the rest of our list that doesn’t usually subscribe to Infopresse both as a gift from Varibase and a way to introduce them to a great magazine. This is the result: The magazine cover carried a USB Pass/Key which, when inserted into a computer, would take the recipient to a personalised web page where...


December 10, 2012


General Alex Nuta 2 Comments

In the race to get goods out at the lowest possible price, (also known as the race to the bottom) some brands think that by pricing lower and lower they will capture more customers. That may be true in the short term, but as price goes down, quality goes down, and when that happens the brand capital you used to have is gone. Building it back up, if you even can, takes years; very expensive years. Many companies have suffered that fate: Dell’s computers have never been cheaper, or worse quality. IBM’s once respected Thinkpad line became Lenovo, a bargain basement brand with “doorbuster” specials. I’m sure you know of a brand whose quality has gone the way of the dodo. Another case in point: Thinsulate. I have known Thinsulate...


December 3, 2012


Those of us that grew up watching ads on TV and magazines, listening on the radio and even casually flipping through a newspaper sooner or later learn one thing about the mighty advertising campaign: it invariably ends. An advertiser never has the budget to keep an advertising campaign in print, on TV or on the radio day in and day out forever. Not that it’s necessarily desirable to have the same TV spot run daily for 20 years, we know that a message loses effectiveness over time and its ability to attract attention declines the more often you show it. Many advertising agencies and professionals, myself included, are guilty of having carried this mentality over to our daily lives and our daily routines and applied it to a new medium,...


November 14, 2012


Email security may not be a big deal for the average private citizen, but there are still a few good reasons to give it some thought. I can’t surf anywhere these days without seeing that General Petraeus’ email was compromised. Seeing the reports on the news, many people are asking “Is email secure?” A compromised email account would hardly be considered big news, if it wasn’t for the high profile of the account owner. Do you need your own emails to be absolutely 100% private? If you’re honest, probably not. Your emails probably aren’t a matter of national security, but it would be nice to know that at least certain conversations will stay private. In the technology sector, however, we know that email accounts get compromised all the time. These days you will...


October 16, 2012


General Alex Nuta No Comments

In the “police brutality” category, by now everyone in Montreal has heard of officer Stéphanie Trudeau, or “728” after her badge number, in the wake of the most recent and scandalous arrest on October 2nd; the overreaction and brutal takedown of a man for drinking beer and arrest of witnesses that were filming and/or spoke out in outrage at the brutality of the act. If you’ve been living in a cave here’s some information: http://bit.ly/RxRiCR It’s no secret that I’m not a friend of the police state and, while I realize that the reasons behind my dislike of police in general are rooted in my life in Communist Romania, I can’t help but react very strongly to stories like this. To put things in perspective, I would agree that Canadian police are...