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December 13, 2012

Opération Infopresse – Marketing Relationnel Varibase

Youppi! Les magazines sont sortis, et l’application relationnelle de Varibase 2013 est lancée. Ça veut dire que je peux finalement en parler. En collaboration avec les Éditions Infopresse et Imprimerie L’Empreinte nous avons produit 4300 surcouvertures personnalisées pour l’édition de décembre d’Infopresse, qui est la référence des professionnels des communications et du design au Québec. Nous avons commencé avec une intersection de notre liste […]

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December 13, 2012

Varibase Relational Marketing – Infopresse Op

Hurray! The magazines are out now, so I can finally talk about our Holiday relational marketing application. In collaboration with Éditions Infopresse and Imprimerie L’Empreinte we produced some 4300 personalized covers for the December edition of the Quebec premier marketing magazine: Infopresse. We started by intersecting our list with the Infopresse list to identify which […]

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December 10, 2012

General Alex Nuta 2 Comments

Thinsulate and brand degradation

In the race to get goods out at the lowest possible price, (also known as the race to the bottom) some brands think that by pricing lower and lower they will capture more customers. That may be true in the short term, but as price goes down, quality goes down, and when that happens the […]

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December 3, 2012

Escaping the Advertising Campaign Paradigm

Those of us that grew up watching ads on TV and magazines, listening on the radio and even casually flipping through a newspaper sooner or later learn one thing about the mighty advertising campaign: it invariably ends. An advertiser never has the budget to keep an advertising campaign in print, on TV or on the […]

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November 14, 2012

Email security and privacy in 2013 – Is email secure?

Email security may not be a big deal for the average private citizen, but there are still a few good reasons to give it some thought. I can’t surf anywhere these days without seeing that General Petraeus’ email was compromised. Seeing the reports on the news, many people are asking “Is email secure?” A compromised email account would […]

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