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Archive for / 'Relational Archives - Alex Nuta'

April 12, 2013


A Farewell To Varibase

As today is my last day at Varibase, I feel compelled to set down a few things about them. Varibase, has been my employer, and my home, for the past 4 years, and leaving today will be hard. Varibase is a great company, a company with a lot of capability, a lot of opportunity for […]

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December 13, 2012


Opération Infopresse – Marketing Relationnel Varibase

Youppi! Les magazines sont sortis, et l’application relationnelle de Varibase 2013 est lancée. Ça veut dire que je peux finalement en parler. En collaboration avec les Éditions Infopresse et Imprimerie L’Empreinte nous avons produit 4300 surcouvertures personnalisées pour l’édition de décembre d’Infopresse, qui est la référence des professionnels des communications et du design au Québec. Nous avons commencé avec une intersection de notre liste […]

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December 13, 2012


Varibase Relational Marketing – Infopresse Op

Hurray! The magazines are out now, so I can finally talk about our Holiday relational marketing application. In collaboration with Éditions Infopresse and Imprimerie L’Empreinte we produced some 4300 personalized covers for the December edition of the Quebec premier marketing magazine: Infopresse. We started by intersecting our list with the Infopresse list to identify which […]

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December 3, 2012


Escaping the Advertising Campaign Paradigm

Those of us that grew up watching ads on TV and magazines, listening on the radio and even casually flipping through a newspaper sooner or later learn one thing about the mighty advertising campaign: it invariably ends. An advertiser never has the budget to keep an advertising campaign in print, on TV or on the […]

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August 16, 2012


Relational Marketing Done Right – NewPage

If you talk to me at all, or you read this blog, you’ll know that I usually gripe about how this company or that company isn’t leveraging digital print, or cross-media potential or is doing a pretty poor job of representing themselves through relational marketing. So today, I wanted to show that some companies do […]

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