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Archive for / 'Relational Archives - Page 2 of 3 - Alex Nuta'

August 3, 2012

Repost: Relational Marketing

I originally posted this in December 2007. At the time I was Director of Digital Operations for Transcontinental and posted this relational marketing piece on my blog at the time. I came across it today, and it’s still relevant… It’s interesting to see how my perception of agencies has changed now that I work in one, and […]

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July 6, 2012

Complex variable project – Part 2

So the project is finally done and I can talk about it a little bit. When I started out I thought this project would be the second most complex job I ever worked on. Data A list of about 5000 targets was used. Specialized list – Physicians and psychologists. The list was postal sorted, split […]

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July 3, 2012

Interquest Toronto 2012

So despite the fact that June was tough, I do want to say a few words about this year’s Interquest conference in Toronto. Better late than never. Ryerson University has nice rooms The official attendee count this year was 174, which is an increase from last year. There were also over a dozen sponsors, including […]

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April 26, 2012

Staples Upselling Email – You’re doing it wrong.

Because I work in the relational marketing communications business I usually applaud every step forward, no matter how small, of a company that wants to leverage their customer knowledge and CRM data to better serve their customers. The key word in there is serve. It takes a bit of work to put together a personalised email to […]

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April 25, 2012

Digital Marketing and TV – ClicZ Article on Internet Marketing

I came across this article today, and want to say a few words about it. Anything You Can Do, the Internet Can Do Better | ClickZ. – Sean Carton I remember a Kevin Roberts speech at the Montreal CMA National Convention in 2006. Kevin Roberts, in case you don’t know him, is the president of Saatchi […]

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