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Archive for / 'Relational Archives - Page 3 of 3 - Alex Nuta'

April 5, 2012


Relational Marketing Development

In the last few days I’ve had some interesting discussions with some of the team here at Varibase. Business development is not something I’d usually want to write about, preferring to concentrate on relational marketing itself and the technologies that support it and for which I have a good deal of passion. These past few […]

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March 28, 2012


Complex variable project – Part 1

I got a new brief. I’ll be starting on a new, ambitious variable project. Initial estimates place the number of layout combinations at around 86,000 with nearly 800 different visual elements. If it doesn’t kill me, I’ll be very proud of this one. I got the InDesign template from creative and it has a lot […]

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January 31, 2012


Impressed by youtext.ca

I just had a presentation of the youtext.ca platform, and I find myself impressed both from a technological and a marketing standpoint. The mechanism is fairly straightforward: they have a short code that you can text to in order to subscribe to messages on a given keyword. This can be easily automated with a QR […]

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November 24, 2011


Once again into the breach with XMPie

I love working on complex variable applications. The one I’m currently working on has 296 unique elements, programmed to appear as required depending on information in the database. Two different basic layouts, 7 permutations of sales reps from two different companies, nearly 200 reps with or without photos, variable messages, ¬†data elements positioned in numerous […]

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June 13, 2011


Relational Marketing

I guess you could say I discovered a passion for relational marketing. As a “tech guy” and self-professed (or is that confessed?) nerd, I came by it through technology. My work at Transcontinental with databases and digital print, my experience with the Xerox 1:1 lab in which I worked on the Reader’s Digest test and […]

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